Social Marketing and Public Health: Effective Campaigns and How They Work

Course Summary

1. Title: Social Marketing and Public Health:
Effective Campaigns and How They Work

2. Keywords/Themes:

3.
Course Description:

This
presentation provides an overview of the theories behind social marketing,
social marketing strategies, how it works, and examples of effective campaigns

4.
Intended Audience:

5. Learning Objectives:

By the end of the course, you should be able
to do the following:

  • Understand
    social marketing.
  • Social
    marketing theories and strategies.
  • Principals
    and evidence of effectiveness.

6.
Pre-requisites/Learning Level: None

7. Competencies addressed:

Communications 1.9.  Share information that is
understood by the average person using the media, various electronic
technologies, and community networks.

8. CEUs Offered: N/A

9. Cost: Free

10. Modality/format: Online Self-Pace

11. Length: 1 hour

12. Presenter(s) and/or Content
Experts:

13. Technical requirements:

  • Adobe Acrobat Reader 
  • Flash Player 
  • Speakers

14. Registration requirements: Register a free account

15. Creation and/or update: October 17, 2012

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