This presentation provides an overview of the theories behind social marketing, social marketing strategies, how it works, and examples of effective campaigns
Intended Audience:
Learning Objectives:
By the end of the course, you should be able to do the following:
- Understand social marketing.
- Social marketing theories and strategies.
- Principals and evidence of effectiveness.
Pre-requisites/Learning Level:
None
Competencies addressed:
Communications 1.9. Share information that is understood by the average person using the media, various electronic technologies, and community networks.
CEUs Offered:
N/A
Cost:
Free
Modality/format:
Online Self-Pace
Length:
1.5 hours
Presenter(s) and/or Content Experts:
Technical requirements:
- Adobe Acrobat Reader
- Speakers
Registration requirements:
Register a free account
